TED演讲-3个方法让你成为一个更有效的筹款人KaraLoganBerlin(中英文参考学习)6

【演讲者及介绍】Kara Logan Berlin发展战略家卡拉·洛根·柏林帮助人们和组织加速筹款把重要资源送到真正变革前沿的梦想家手中。【演讲主题】3个方法让你成为一个更有效的筹款人翻译者 Junrui Zheng 校对者 Kiki Peng 00：13I'm here today to talk about fundraising,or as you probably think of it, "the other F-word." 我今天要讨论的是筹款问题，或者你会联想到的一个以相同字母开头的脏话。00：18(Laughter) （笑声）00：20Because if you want to change the world,you have to know how to pay for it. I'm not talking about being a good person- you can do that for free. I'm talking about if you want to create something,start something, galvanize a community, improve the lives of others, run foroffice. 因为如果你想要改变世界，就必须得明白如何负担成本。我不是在讲如何成为一个好人那是不需要成本的事情。我是说，你如果想创造些什么，发起些什么，激励某个群体，改善他人的生活，或是竞选公职之类的事情。00：35Every day, great ideas die on the vine, becausethey don't have capital to get off the ground. And all of the work, thethought, the vision that goes into the idea, isn't worth much if you can't payyour bills. And while most of the greatest social movements in history werepowered purely by an idea and people's belief in that idea, real change andimpact require resources. 每天都有好主意半途夭折，因为没有足够的启动资金。于是所有为其进行的工作、耗费的心力、提出的愿景，如果你无法为其买单，都将毫无价值。虽然历史上大多数最伟大的社会运动仅仅靠一个想法以及人们对这个想法的信念提供动力，但真正的改变需要资源。00：58Real people do this work, they need real change,real impact and resources to actually make it happen. The people that believein this work have to have the support and the resources to do it. That's whereI come in. I get essential resources into the hands of people and visionarieson the front lines, doing work that matters. 确实得有人做事，而且他们需要真正的改变、真正的影响力和资源，才能将想法变成现实。有意实践自己想法的人必须得到支持和所需的资源。而这就是我扮演的角色。我把必不可少的资源提供给有远见卓识、工作在一线的人们，让他们去做重要的工作。01：19We spend the majority of our waking hoursworking. We spend more time working than we do with our loved ones. So Idecided early on that I have to love my work, and it has to add value. Andwhile I would love to be one of these people who spearheads social change fromthe ground up, the thing I realized early on in my nonprofit career is that thething I'm good at, the thing I'm really good at, is raising money. And I loveit. I think it is a privilege to work alongside bold, ambitious, optimisticleaders and the organizations they serve. 我们把大部分时间都花在工作上。我们花在工作上的时间甚至比与亲友们共度的时间还要多。因此，我很早就决定，我必须得热爱我的工作，提高我工作的价值。虽然我很愿意成为那种给社会带来变化的先锋人物，但是，我很早就从自己的非营利性工作中意识到，我所擅长的事情，我真真正正擅长的事情，就是筹款。我非常热爱这项工作。我觉得，与雄心勃勃、积极大胆的领袖们还有他们带领的组织一起工作，是一种莫大的荣幸。01：54So I teach people how to do the thing I'mgood at, because the more people that learn how to be good at my end of thiswork, the more work will get done. 因此，我将我的长处教给其他人，因为越多人学到了如何筹款，就会有越多的事情能被完成。02：02And I teach everyone. I teach CEOs andpresidents, and boards of directors and EDs. I teach development directors inall sorts of teams and nonprofit newbies, social change agents and candidates.I teach anyone that wants to do something extraordinary how to fund theirdream. My dream is that there will be more people like me doing this work welland that development will be an undergraduate course at universities, so thatfundraising animals like me will find this job out of the gate, instead ofdiscovering it years later, accidentally. I even have the curriculum developed,but short of overhauling undergraduate course requirements, I think tonight's probablya good first step to get people to think about fundraising more as anopportunity and less as a dirty word. 每一个人都是我教学的对象，包括公司总裁和董事长，董事会成员和执行董事；各种团队的开发总监，非盈利企业的新人，正在或将要推动社会变革的人，等等。我教授所有想干出一番事业的人如何为他们的梦想筹款。我的梦想是有更多人会像我一样擅长筹款，让这种商业开发的能力被纳入大学本科的课程大纲，好让像我一样善于筹款的人一毕业就走上这条道路，而不是在数年后才碰巧发现。我甚至将课程都编好了，但是缺少对大学本科课程要求的整改机会。我想，今晚很有可能就是一个契机，开始改变人们对筹款的想法，让它成为一个机会，而不是那个相同字母开头的脏话。02：50If you want to change the world, you haveto know how to pay for it. To do that well, you have to understand three bigthings. Your feelings about wealth and money, the importance of buildingrelationships, and how to ask for what you want. 如果你想改变世界，你就得明白如何负担其成本。为了做到这一点，你必须得明白三件事：你对金钱和财富的感觉，建立关系的重要性，还有索求的艺术。03：05Let's start at the top, your feelings aboutwealth and money. What is your relationship to money? Money is complicated, itmakes everyone squeamish, it makes everyone act kind of weird. Anyone who'sever had to split the check after dinner with friends can tell you this.Imagine what it was like before Venmo. 让我们先从第一个开始，你对金钱和财富的感觉。你跟钱的关系是怎样的？钱是个非常复杂的东西，它把每个人都搞得神经兮兮的，让每个人都行事诡异。任何一个要跟朋友 AA 晚餐费用的人都会这么跟你讲：真不敢想象电子钱包发明之前该怎么办。03：23(Laughter) （笑声）03：25To help people learn how to raise money,you have to help them understand their deal with money, because everybody hasbaggage. Grew up poor? Baggage. Grew up rich? Baggage. Mad or envious thatother people have more money than you? Baggage. Think people with money aresmarter than you? Baggage. 为了帮助人们学会筹款，你得帮他们理解他们该怎么跟金钱打交道，因为每个人都多少有点家境上的包袱。穷养？包袱。富养？包袱。总是嫉妒别人比你有钱？包袱。总觉得有钱人比你聪明？还是包袱。03：44(Laughter) （笑声） 03：45Feel guilty that you have more money thanother people? That's some first-class baggage. 觉得自己比别人有钱就有负罪感？那可真是“头等”的包袱。03：50(Laughter) （笑声）03：52It's still baggage, people, it'