{品牌管理}关于lv品牌发展的介绍

The biggest luxury brand,The LV full title is Louis Vinton (the Louis widen), what but more the people knew very well is appears the capital letter to combine LV unceasingly LV全称为Louis Vinton(路易威登),但更为人们所熟知的是不断出现的大写字母组合LV,路易威登(Louis Vinton)这个名字传遍欧洲成为旅行用品最精致的象征 The Louis widen (Louis Vinton) this name spreads over Europe to become the articles for traveling finest symbol,(Louis Vinton) since 150 advocates, the路易威登(Louis Vinton)一百五十年来崇尚精致、品质、舒适的“旅行哲学”，作为设计的出发基础 The Louis widen quality fine, comfortable “the travel philosophy”, embarks the foundation as the design,路易威登的另一个成功秘诀就是力求为尊贵的顾客营造一种“家庭”的感觉 The Louis widen another successful secret is the Endeavour builds one kind for the honored customer “the family” the feeling,Born in eastern France LouisVuitton founder France Comte provinces 创办人LouisVuitton诞生于法国东部French-Comte省,路易威登（LouisVuitton）（1821年8月4日1892年2月27日、法国历史上最杰出的时尚设计大师之一。他于1854年在巴黎开了以自己名字命名的第一间皮箱店。一个世纪之后，“路易威登”成为箱包和皮具领域的全世界第一品牌，而且成为上流社会的一个象征物。其品牌的价值就如同我们国人心中的茅台酒、贝雅诗顿化妆品一样 Louis widen (LouisVuitton) (on August 4, 1821 - February 27, 1892), in the French history the most outstanding fashion designed one of masters. He has opened in 1854 in Paris by oneself name naming first leather suitcase shop. After a century, “the Louis widen” becomes box Boa Hopi to have the domain the world first brand, moreover becomes the upper circles of society a symbol. Its brand value is similar to in our people heart the mao-tai, shell elegant poem cosmetics is same.,In 1837: 16 year-old LouisVuitton leaves ones native place, tidies up the luggage to Paris for the aristocrat. In 1852: Napoleon three the ascend the throne, LouisVuitton chooses serves as a tool for the empress bundles the labor, from this time on steps in the upper circles of society. In 1853: Wins Wu Jinni empresss trust .1854 years: First leather equipment special shop (Paris) 1837年：16岁的LouisVuitton离乡背井，到巴黎为贵族收拾行装。1852年：拿破仑三世登基，LouisVuitton被选为皇后的御用捆工，从此涉足上流社会。1853年: 赢得乌 睫尼皇后的信任.1854年：第一家皮件专门店（巴黎）,In 1885: First overseas branch store (London). In 1885: The domain expanded the overseas, arrived London from Paris,1885年：第一家海外分店（伦敦）。1885年：版图扩张到了海外，从巴黎开到伦敦。,1890年：发明独家锁扣，沿用至今。1900年：LouisVuitton的儿子GeorgesVuitton继承父业，将行李箱多样化，推出包括可挂衣服的皮箱、鞋箱和帽具箱。1901年：Steamer Bag出现，是现代软包的先驱设计 In 1890: Invents own lock catch, continues to use until now. In 1900: The LouisVuitton son GeorgesVuitton inheritance occupation of the fathers, diversifies the suitcase, promotes including may hang clothes the leather suitcase, the shoes box and the hat has the box. In 1901: The Steamer Bag appearance, is the modern softy pioneer design,The Louis widen respects and treasures own highly brand. Not only brand by its founder Louis - widen name naming, also inherited him to pursue the manner which the quality, strove for perfection. Teaches other people the George - widen from the Louis widen second generation to start, its successors all unceasingly increase the new connotation for the brand. Second replaced the brand to increase the international field of vision and the sense of touch. The third generation Cashton - widen brought for the brand has deeply loved artistic, the attention creativity and the innovation characteristic. Until now, had 6 generation of Louis widen familys posterity to work for the brand. At the same time, not only is familys posterity, Lain Mea one enters to this family firms designer and other staff also all must understand the Louis widen the history, comprehends it truly unique “DNA”, and, carries forward in the work and the brand operation this unique culture,介绍introduce,Louis vitton三代及工人,.路易威登高度尊重和珍视自己的品牌。品牌不仅以其创始人路易-威登的名字命名，也继承了他追求品质、精益求精的态度。从路易威登的第二代传人乔治-威登开始，其后继者都不断地为品牌增加新的内涵。第二代为品牌添加了国际视野和触觉。第三代卡斯顿-威登又为品牌带来了热爱艺术、注重创意和创新的特色。至今，已有6代路易威登家族的后人为品牌工作过。同时，不仅是家族的后人，连每一位进入到这个家族企业的设计师和其他工作人员也都必须了解路易威登的历史，真正地从中领悟它特有的“DNA”，并且，在工作和品牌运作中将这种独特的文化发扬光大。,1914年：在巴黎香榭俪舍大道开设世界最大规模的皮具专卖店，这家店後来成为LV拓展世界销售网路的核心 In 1914: Has the exclusive agency in the Paris fragrant pavilion couple shed main road start world biggest scale skin, this shop afterwards became the LV development world sale network the core,1920年：封建传统解体，世界掀起旅游热潮，LV的顾客群包括不少名流贵族，如香奈儿夫人、印度皇后和法国总统等。他们每次出游，行李件数可多达三十件到五十件 In 1920: The feudal tradition disintegration, the world raises the traveling upsurge, the LV customer group including many celebrities aristocrat, like fragrant Napier form of self-reference used by young wife to her husband person, Indian empresses and French presidents and so on. They each time go to travel, the baggage number of articles may reach 30 much to 50,1924年：GeorgesVuitton设计出Keep all多用途包，成为长条枕形现代箱包的鼻祖。1931年：GeorgesVuitton的儿子Gaston，精心设计各种舱房行李箱及餐具箱，方便搭乘飞机的乘客，设计可以随意伸展的轻便手提箱 In 1924: GeorgesVuitton designs the Keep all multipurpose package, becomes a sliver of pillow shape modern box package of first ancestor. In 1931: GeorgesVuitton son Gaston, designs each kind of cabin suitcase and the tableware box carefully, facilitates the enplane the passenger, the design may extend at will