2020（战略管理）公司战略研究

学位论文：PCG公司战略研究PCG公司战略研究 摘 要经过改革开放20多年来的高速发展，中国钢铁产业已经全面告别短缺，从卖方市场转变为买方市场，钢铁产业进入了加速结构调整、提高竞争力为主的新阶段，钢铁企业面临更加激烈的竞争。尤其是加入WTO以来，中国钢铁市场正逐步成为世界钢铁市场的一部分，由于中国钢铁产业在品种、质量、成本、服务和效率方面与世界先进水平仍存在相当差距，因此处于产业中的企业面临着更为巨大的竞争压力。而中国经济快速发展，政府实施扩大内需的政策，加快工业化、城市化和新农村建设进程以及西部大开发战略，也给中国钢铁产业带来了前所未有的发展机遇。在21世纪新的竞争环境下，中国钢铁企业如何有效研究、应对外界环境变动，考虑自身的发展方向和发展战略，以迎接机遇、应对挑战，就成了摆在每一个企业面前的严峻课题。本文试图通过对产业结构理论、资源能力理论等战略管理基本理论的运用，以个案分析的方式，采用定性分析与定量分析相结合的方法，在对研究对象PCG公司进行战略分析的基础上，就企业应如何应对新的变化，确立新的发展战略，提出自己的意见，以供企业参考。本文采用实证研究的方法，坚持理论与实践相结合的原则，将所学的战略管理知识运用到具体的企业案例，对PCG公司的发展战略作了较详尽的分析和探讨。本文共分为五章，第一章为前言部分，介绍研究对象的基本情况、研究背景、研究目的、研究方法及论文框架；第二章介绍战略管理理论，概述研究理论基础；第三章分析企业的外部战略环境；第四章分析企业的内部资源与能力；第五章进行企业战略选择分析；第六章提出企业战略选择结论，并探讨了战略实施相关问题。经过对企业进行战略分析，本文认为PCG公司的战略应当是：对外积极寻求政府支持，利用相关优惠政策，确保搬迁改造工程的顺利完成和解决好发展资金筹措事宜；集团内依托母公司攀钢（集团）公司资源、资金、技术优势，采用合资/战略联盟方式，进一步改进产品结构，提高技术装备水平；对内一方面进一步深化改革，建立现代企业制度以及适应市场经济的企业运行机制，加强管理、提高效率，重点对职工医院、川冶厂、汽运公司等后勤辅助单位实施紧缩战略，剥离辅后以精干主体；另一方面在产品竞争战略上对普通钢材产品实施稳定型发展战略，以成本领先为基础，进行市场渗透和市场开发，提高市场占有率；对高钢级钢材产品实施扩张型发展战略，以产品差异化为基础，利用内部资源和能力进行内部创业，开发新产品，进一步提高市场竞争力。关键词：PCG公司 钢铁产业 产业结构 资源能力 战略Research Of Strategic Selection For The PCG CompanyAbstractExperiencing the high-speed development since the reform and opening up policy more than 20 years ago, China has got rid of the steel shortage, shifting from a buyers market to a sellers market. The steel industry has stepped into the new stage of accelerating structural readjustment and improving the competitive power. The steel industry is confronted with more drastic competition. Especially after entering the WTO, the Chinese steel market is gradually becoming part of the worlds. Owing to the gap between China and worlds advanced level in terms of variety, quality, cost, service and efficiency, the pressure of competition that the enterprises are faced with is more and more serious.Meanwhile, Chinas economy is developing fast. The government enforces the policy of expanding domestic demand, and accelerating industrialization, urbanization and the process of reconstructing new villages as well as the implementation of the development strategy of west China have all brought about unprecedented developing opportunities to the Chinese steel industry.Under the new circumstances of competition in the 21st Century, it is a severe issue for every enterprise to consider how to analyze and correspond to the changes existing in the external environment and how to choose its own developing directions and development strategy so as to hold on opportunities and to meet challenges.This paper, on the basis of the basic theories of strategic management such as industrial structural theory and resource capacity theory, etc. attempts to provide suggestions and reference of how to adapt to the changes and decide its developing directions and development strategy for the enterprises in this area in the way of individual case study and associating qualitative analysis with quantitative analysis in order to analyze PCG Company, the research subject, strategically. This paper also adopts the method of empirical research and combines theory with practice, applying the knowledge learned from strategic management to the specific enterprise case and has an elaborate analysis and discuss of PCG Company. This paper consists of five chapters. Chapter One is the introduction section, which introduces the basic condition of the research subject, the background and aims of the research, researching method and the discourse frames. Chapter Two introduces strategic management theory and summarizes the theoretical basis of the research. Chapter Three analyses the external strategic environment of the enterprise. Chapter Four analyses the internal resources and the capability of the enterprise. Chapter Five analyzes the strategic selection scheme of the enterprise；And Chapter Six brings forward the conclusion of the enterprise strategic selection, and discusses the questions about the strategic practice.Based on the strategic analysis of the enterprise, this paper believes that the PCG Company should on the one hand choose the strategy of seeking for the governments support and making full use of the preferential policies concerned to guarantee the movement and modification work as well as developing financing; relying on the resource, capital and technological advantages of the parent company-Pangang Group Corporation and adapting the way of joint investment or strategic alliance to improve the product structure and enhance the technical arrangement .On the other hand, it should enhance the administration and improve efficiency while deepening the innovation and reform and build up modern enterprise system and the enterprise operational mechanism which is adaptive to the market economy, as well as enforcing the quantitative deflation strategy especially to the Workers Hospital, Sichuan Metallurgical Factory, the transportation company and other auxiliary logistic un