留学Paper写作-电视广告中的女性形象
HotEssay论文网（hotessay.cn）-专业paper写作,report写作辅导中心留学Paper写作-电视广告中的女性形象In today's multitudinous television advertisement, the feminine image has won the advertisement person's favor, the successful use of the female image in the television advertisement has brought the huge economic and social benefit to the advertisement customer. However, because of the influence of various factors, the use of female image in TV advertisement also has many unsatisfactory places. This paper expounds the types of female images, the impact on society and the constructive suggestions in the future development, in order to promote the reconstruction and promotion of female images in TV advertisements.在当今众多的电视广告中，女性形象赢得了广告人的青睐，女性形象在电视广告中的成功运用给广告客户带来了巨大的经济和社会效益。然而，由于各种因素的影响，女性形象在电视广告中的运用也存在许多不尽人意的地方。本文阐述了女性形象的类型、对社会的影响以及对未来发展的建设性建议，以促进电视广告中女性形象的重塑和推广。In today's numerous television advertisements, the frequency of women appears particularly high. To this end, the business guru Tompetes quite significantly in his book "The Innovation Cycle" pointed out: "Women are the number one opportunity", it can be said that the female image has won the favor of advertisers, TV ads in the success of the use of women's image has brought huge economic and social benefits to advertisers. However, because of the influence of various factors, the use of female image in TV advertisement also has many unsatisfactory places, which need to be perfected with the progress of society and the joint efforts of all circles.在今天众多的电视广告中，女性出现的频率尤其高。为此,商业领袖Tompetes显著在他的书中指出“创新周期”:“女人的数量一个机会”,可以说,女性形象赢得了广告商的青睐,成功的电视广告女性形象的使用给广告商带来了巨大的经济和社会效益。然而，由于各种因素的影响，电视广告中女性形象的运用也存在许多不尽人意的地方，需要随着社会的进步和各界的共同努力加以完善。Advertising creativity, there is a golden rule "3B" principle, namely beautiful, Baby, Beast. From the common psychological factors of mankind, these three people are most likely to inspire emotional fluctuations. But compared with the latter, beauty is more attractive. Temptation produces desire, so, the advertising industry will often take the image of beauty to attract the public eye, and then to stimulate the audience's desire to buy, so that "beauty + commodity = advertising" become a popular practice in the advertising industry.广告创意，有一条黄金法则“3B”原则，即漂亮、宝贝、野兽。从人类共同的心理因素来看，这三个人最有可能引发情绪波动。但与后者相比，美丽更有吸引力。诱惑产生欲望，所以，广告行业往往会以美丽的形象来吸引大众的眼球，进而刺激受众的购买欲望，使“美丽+商品=广告”成为广告业的一种流行做法。In this television advertising, advertisers are most enthusiastic about the choice is often those beautiful beauty, their beauty of the face, charm of the body, amorous feelings million kinds of manners in the ads were rendered incisively and vividly. This certainly satisfies the male and even the feminine oneself dazzles the beauty the psychological demand. Therefore, in the television advertisement commodity propaganda implanted this kind of feminine image, often will arouse the audience emotion, makes it easily believed the commodity function and the utility authenticity, thus chooses the blind obedience and the expense. Take a brand underwear advertisement of small s as an example, when the small s in a brand underwear, sexy provocative posture appeared on the television screen, she good-looking stature, unlimited amorous feelings of the audience, at this time how many people deliberately to the idea of the quality of underwear itself, function and effectiveness?在这类电视广告中，广告主最热衷选择的往往是那些美丽的美女，她们美丽的脸蛋、迷人的身材、多情的万种风情在广告中都被渲染得淋漓尽致。这当然满足了男性乃至女性自身炫美的心理需求。因此，在电视广告商品宣传中植入这种女性形象，往往会激发观众的情感，使其轻易相信商品的功能和效用的真实性，从而选择盲从和花钱。品牌内衣广告的小s作为一个例子,当小s品牌内衣,性感挑衅的姿态出现在电视屏幕上,她好看的身材,观众的无限风情,在这个时候有多少人故意的概念内衣本身的质量,功能和有效性?In the TV advertisement, the feminine image of the wife and mother is also often used by advertisers to advertise for the goods, this kind of feminine image often appears in the home product advertisement. Such as kitchen, furniture, medical equipment and other supplies. This type of female image in the advertisement is usually portrayed as a loving mother and wife, they are gentle and thoughtful, both soft shape, and exquisite mind, but also proficient in housework . This kind of female image is the idol in the public eye, popular.在电视广告中，妻子和母亲的女性形象也经常被广告商用来为商品做广告，这种女性形象经常出现在家居产品广告中。如厨房、家具、医疗器械等用品。这种类型的女性形象在广告中通常被描绘成一个慈爱的母亲和妻子，她们温柔体贴，既有温柔的身材，又有细腻的心灵，而且精通家务这种女性形象是公众心目中的偶像，很受欢迎。"There is a home, there is love, there is a European faction" "ou" Furniture of this slogan infinite warmth. Advertising screen, soft music, spacious and bright kitchen, busy but lithe female posture. A home of the image of a wife and a gentle show in the eyes of the audience. This kind of female image in advertisement has close relation with the male Power society in China for thousands of years, male vision to shape women, to meet the psychological and social needs of men, not only want women to be omnipotent, and do not want them to surpass male rights, so the image of the female is inertia defined in the gentle and virtuous identity. On the one hand, this kind of feminine image embodies the
