《英语商业信函写作》ppt课件

1、BEC写作,商业信函的写法,1. 格式问题：,请同学们在bec的写作中采用平头式的写法。 收信人的姓名和地址置于信纸的左上方 地址、称呼和结束礼词后没有标点符号 日期在右上方 段落从顶格开始，段落之间的行距为两行（但在考试中由于受答题卡限制，请同学们酌情考虑） 写信人的名字和头衔在签名下方,2. 称呼和结束礼词的注意事项：,称呼的写法遵循下列原则： Dear Sir or Madam 写信给某一公司，不确定具体的收信人 Dear Sir 对男士，但是你不知道他的具体姓名 Dear Madam 对女士，但是你不知道他的具体姓名 Dear Mr Smith 对男士 Dear Ms Smith 对已婚或未婚的女士 Dear Mrs Smith 对已婚女士 Dear Miss Smith 对未婚女士 Dear John (此处John 为英语中常用男名) 对朋友或你比较熟悉的人（通常为多年生意伙伴）,称呼与结束礼词存在对应的关系，请同学们特别注意：,1.Dear Sir or Madam Yours faithfully 2.Dear Mr/Ms/Mrs/Miss Smith Yours si

2、ncerely 3.Dear John Best wishes 以下均为错误用法： Dear Mr John Dear Mr John Smith,日期：,在英国英语中，天在前，但是在美国英语中，月份在前。所以某些特别的时期容易引起误解。例如：12 06 2003 在英国指的是：6月12日 在美国指的是：12月6日 因此日期要写成：12 June 2003 注释：在bec考试中同学们可以采用恩波所推荐的用法。但是12 06 2003 的用法仍然是可以使用的，因为bec为英版考试。 在使用恩波推荐的用法时，要记住月份使用大些字母开头。天后不必写th、rd、nd或者st。此外，能够使用缩写的月份是：January February August September October November 和December。,15类50个经典的实战句型,1. 信件的开头： We are writing to enquire about We are writing in connection with We are interested in and we would like to know

3、环境： You want to know the prices of some air conditioners. We are interested in your air conditioner and we would like to know the prices of some air conditioners. You saw an advertisement in the newspaper yesterday and you want further information. We are writing in connection with the advertisement in the newspaper yesterday. You want to know if the company you are writing to organizes holidays to Africa. We are writing to inquire about the holidays to Africa that your company organizes.,回信的开头：

4、,Thank you for your letter of (date) We have received your letter of (date) asking if enquiring about enclosing concerning 环境： A company wrote to you on 23 July. They wanted to know if you sell photocopiers. Thank you for your letter of 23 July, asking if we sell photocopiers. A man wrote to you on 18 December. He wanted employment with your company. He also sent his curriculum vitae. We have received your letter of 18 December, enclosing your curriculum vitae. A company sent you a fax on 3 June

5、. They wanted to know if you were going to the marketing conference in London. Thank you for your fax of 3 June, asking if I was going to the marketing conference in London. A woman telephoned you this morning. She wanted to know if her order No. 599 had arrived. Thank you for your telephone call this morning concerning the order No. 599.,信件的结尾：,一般结尾： I look forward to receiving your reply/order/products/ect. Looking forward to hearing from you. 如果你在信件中提供了信息： I hope that this information will he

6、lp you. Please contact me if you need any further information. Please feel free to contact me if you have any further questions. Please let me know if you need any further information.,引入主题：,With reference to Further to With regard to I am writing in connection with 注：引入主题的句子可以被写在信件的开头，但with regard to 不能用于信件的开头。 环境：(how would you start a letter about each of the following?) an invoice (No. 679) for a photocopier With reference to Invoice No. 679, we regret to tell you that the product arrived in

7、 bad condition. a meeting you had with the addressee on Jan. 16th Further to the meeting on 16 January, I am delighted to tell you that we are now able to give you a special offer for our Peach Series computer. an advertisement in the times newspaper I am writing in connection with the advertisement in the times newspaper yesterday. an application for a post as secretary in your company I am writing in connection with your application for a post as secretary in our company. a fax order for six c

8、omputers that you received today with reference to your fax order for six computer, I regret to tell you that they are out of stock at present.,告知好、坏消息：,好消息： I am pleased、delighted、happy to tell、inform、advise you that 坏消息： I regret I am sorry to tell informadvise you that We regret that 环境：（complete these sentences using phrases for referring and giving good or bad news.） a. _ your order for some cupboards, _ we have had to increase the price. b. _ your application for a post as secretary, _ tha

9、t we would like you to start work as soon as possible. c. _ your application for a post as secretary, _ that you were not successful. d. _ our telephone conversation this morning, _ that your car is now ready for you to collect.,说明你所能做的和不能做的：,We are unable to We are able to We have been forced to 环境： You cannot lower your prices. We regret that we are unable to reduce out prices. You have had to raise your prices because the government has increased the sales tax. We have been forced to raise our prices because the government has increased the sales tax. However, you can give them a discount of 5% if their order is for more than $8,000. We are able to give you a discount of 5% if your order is more than $8,000. Wi

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