2016, SME survival crisis how to reverse-
18页1、12016, SME survival crisis how to reverse?In reality, carnage, flesh and blood cross-flow SMEs everywhere. How to do? Future SMEs must learn to win, wins in the change. Morning, the owner received a few calls. The other hand are known products are so good, but are facing difficulties to promote, in fact, in my opinion, comes down to four questions: 1. stubborn attitude, you know there is no market value would not exist; 2, do not produce speak do not know the content of the story spread, good th
2、ings is not crying does not show is useless; 3, do not take the situation worthless leveraging experience, narcissistic, immune, narcissistic meaningless; 4, points of interest and lack of perceived product portfolio strategy . Sometimes I think, really odd strange, many business owners on the market, are not familiar with marketing, do not understand it without the courage to produce a wide variety of products out of piles and preconceptions, wishful thinking, vowed to open market door, which i
3、n addition naive What else? Market competition is brutal, but it does not mean that all SMEs will lose living space. The key is that SMEs have a positive attitude to reform and change thought to earn a 2living, deep thinking how in the limited time, to effectively enhance their strength. In this regard, well-known brand marketing expert, Columbia Blue Ocean International Marketing consultants Chi founder in Fiji teacher presents dynamic equilibrium marketing idea, the idea that: Change and adjus
4、t planes or formal marketing process is not static, but a dynamic product and market gaming in the interpretation of the equilibrium state of the product in addition to the internal quality improvement, leading tech and advanced production technology outside the one hand, it needs to have a unique position different from similar competitors, selling and differentiated mode of operation, in other words, is to have the core competitive advantage; on the other hand, the key is not the most importan
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